Monday, March 09, 2009

3 ways industries fail with new technology ,Ignore it ,Fight it and shun it

three very short stories....

Seeing the demise of the newspaper business shows us once again how even the most entrenched and successful business can fail if they fail to adapt to the newest technologies. In the case of News Papers what seemed like a natural fit or perfect match soon turned the publishing world on its head . News Papers were not only bad on the net they just ignored it . Leading to a huge customer migration to new media start ups ,who embraced the new technology.

The music industry is the next causality ,because instead of embracing the mp3 they tried to put the genie back in the bottle and make the world act like there was never digital music .Well the rest is history leading to a great decline in music sales and giving away the entire distribution system over to Apple.Who with their ITunes they quickly created a proper environment to commercialize the new technology .

The third is the retail brokerage business ,never was a business so tailor made for the Internet with all its customer interactivity than the the retail broker ,but the industry feared and shunned it.They couldn't even figure out how to regulate it and there business has since left and reestablished itself under the helm of day trading and online discount no service brokerage . So the one thing the Internet is best at creating mass produced customised solutions is barely evident in the retail brokerage business today.


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